We know about his humble beginnings, yet we never get to see inside the shell where the real change occurs. On the outside we see his talent, his fame, his fortune and the power of his brand. “Maya Angelou said it best when she wrote: ‘We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.’ Jay-Z is a modern-day butterfly. “A comprehensive and detailed chronicle of Jay-Z’s rise from the Brooklyn projects to a one-man conglomerate that dominates not only music, but fashion, tech, streaming, and more.” - Black Enterprise the heart of Empire State of Mind is its depiction, helped by some good shoe-leather reporting, of the commercial deals that have enabled Jay-Z to profit from exploiting his prestige and personality.” - Financial Times Carter, a true one-of-one star of stage and commerce.” -Datwon Thomas, editor-in-chief, Vibe This version adds to the seemingly never-ending run of big business moves by Mr. “Greenburg captures the brilliance of Jay-Z’s business acumen, which is highlighted by numerous money-making affiliations that have grown even bigger since the book was last released. “A superb guide for your career, even if you are looking to be an investment banker or grocery store manager instead of a hip-hop legend.” -CNN … Jay-Z’s rise to fame has as many lessons for would-be moguls as for budding rappers.” -Bloomberg This book is like a GPS leading us through the modern urban reality of how Jay-Z’s empire was built.” -Fab 5 Freddy, artist, hip-hop pioneer, and former host of Yo! MTV Raps
“Greenburg follows the money and key pieces of the Jay-Z puzzle in this insightful, savvy read. “Fascinating, well-done biography of one of the most extraordinary entrepreneurs of our era.” -Steve Forbes, editor-in-chief, Forbes For every hustler, mogul, and businessperson who seeks to build something spectacular, this book is the blueprint. Cole-we see how Jay-Z not only honed his craft, but transformed each setback into an opportunity for more. Through the eyes of the people who lived it with him-the childhood friend who got him into the drug trade, the DJ who persuaded him to stop dealing and focus on the music, and industry collaborators like Alicia Keys and J. Now with a glimpse into how Jay-Z recently achieved his Forbes-certified billionaire status, Empire State of Mind reveals the inside story behind his meteoric rise. So how did a kid from the projects turn himself into a one-man conglomerate? With a sprawling network of investments ranging from fashion, technology, and top-shelf liquor to nightclubs, streaming services, and record labels, it’s possible for him to profit at every turn of your day. Keys has won four Moon Persons over her career, including 2001’s Best New Artist in a Video for her debut hit “Fallin’.”įollowing Alicia, Keys has largely spent 2021 celebrating the 20th anniversary of her 2001 debut album, Songs in a Minor, with the singer dropping a deluxe special edition in June.Beyond the award-wining albums and chart-topping hits, Jay-Z’s business savvy has cemented his legacy as one of the most successful artists of our time.
Keys’ performance at the event marked her return to the MTV award show’s stage for the first time in nine years she last performed “Girl on Fire” during the 2012 awards show with Nicki Minaj and gymnast Gabby Douglas. Alicia Keys performed her new single “ LaLa” alongside Swae Lee for the first time Sunday at the 2021 MTV Video Music Awards.Īgainst a shimmering backdrop of New York City, Keys sang a sultry rendition of “LaLa” before transitioning into a candlelit, slow-burning version of her 2009 Jay-Z collaboration “ Empire State of Mind.”Īfter teasing the single earlier this week, Keys premiered the Mike Will Made It-produced track - her first new music since her 2020 album Alicia - on Friday, two days before the VMAs.
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